James co-founded Forum Sports Management following a professional football career spanning over 20 years within the game. Having experienced the highs, lows, and complexities of the football industry first hand, his motivation is rooted in helping players navigate a challenging and often unforgiving environment.

He specialises in guiding footballers through every stage of their journey — from early development and career planning through to contracts, transfers, and life beyond the pitch. Drawing on extensive experience as a player and a deep understanding of how clubs, coaches and decision makers operate, James provides honest, practical support that puts the player first.

His approach is built on trust, long-term thinking, and a genuine desire to protect players while helping them maximise their potential both on and off the pitch.

Lewis leads Forum Sports Management’s bespoke recruitment and performance model, drawing on extensive experience working within the Premier League and Football League. He has held roles as a tactical analyst and coach in England and across Europe, giving him a detailed understanding of the demands placed on players at the highest levels of the game.

Having worked closely with coaching staffs, analysts, and players in elite environments, Lewis brings a practical, performance-focused perspective to player development and recruitment. His work centres on understanding how players fit within tactical systems, coaching philosophies, and long-term club strategies.

Lewis is driven by a commitment to helping players maximise their potential through informed guidance and an honest understanding of what clubs are truly looking for at each stage of a player’s career.